#marketing


# science    

why chipotle is getting its comeuppance for pandering to luddites

Chipotle tried to appeal to the most ardent anti-GMO activists. Now it's paying the price.
why chipotle is getting its comeuppance for pandering to luddites

# tech    

why you shouldn't coin buzzwords in trippy op-eds

If you're a Silicon Valley founder without a new idea, you can always just steal and existing one and paper over it with buzzwords, as David Gelernter demonstrates...
why you shouldn't coin buzzwords in trippy op-eds

# tech    

when did opt out become the new opt in?

Online advertisers are starting to cross into downright stalkerish behavior...
when did opt out become the new opt in?

# science    

examining the aftermath of the pop-pocalypse

Pepsi's presence on ScienceBlogs caused an extreme overreaction and revealed a major lack of foresight, but that doesn't mean it was a good idea in the first place.
examining the aftermath of the pop-pocalypse

# science    

pepsi's misguided foray into science blogging

Pepsi's venture into ScienceBlogs has been a rare slow-motion train wreck, from the internecine blog wars to waves of bloggers heading for the exits.
pepsi's misguided foray into science blogging

# politics    

how did green become the new black?

Somehow, instead of becoming a de facto standard, environmentally-friendly products have become an expensive, must-have accessory.
how did green become the new black?

# space    

nasa, you're trying way too hard to be trendy

The world's premiere space agency would like to know if "ur down 2 learn more bout the space-nizzle."
nasa, you're trying way too hard to be trendy

# tech    

when your computer won't let you forget

Computers might be able to record your every aspect of your life, but do you really want them to?
when your computer won't let you forget

# evolution    

the evolution of guinness

Guinness embraces a fun riff on evolution in its latest ad and the results are very entertaining.
the evolution of guinness

# oddities    

blankets, now with mystical good vibes

How to turn your weekend knitting project into a luxury product for the less than discerning customer with a little anti-scientific woo.
blankets, now with mystical good vibes

# politics    

mainstream religion, inc.

Pastors and theologians worried about religion becoming a business are a few millennia too late to voice their concern.
mainstream religion, inc.

# oddities    

evolution: a case of bad marketing?

Could the resistance to accepting evolution as a valid science be little more than a case of not talking about it the right way?
evolution: a case of bad marketing?