when extreme surgery and video games collide

An online conspiracy theory says that the much covered idea for a head transplant is just a guerilla marketing stunt for Konami.

Remember the big news that an Italian surgeon was dead set on performing a head transplant on a human received an enthusiastic volunteer? Well, that story just got really, really weird this week, and yes, there is something more bizarre than an attempt at putting one person'd head on another person's body. According to a conspiracy theory born on reddit and investigated by several gaming sites, Dr. Canavero might actually be doing this as a marketing stunt for Metal Gear Solid 5 from Konami. Not the surgery of course, but talking about it and getting the press worked up just so game designer Hideo Kojima can unveil his latest game. Some outlets wrote about this story in their usual fashion, omitting the steak for the sizzle, and missing the fact that people actually did ask Canavero head-on — hey, you try to resist when appropriate puns write themselves — about this, and not only did he deny the rumors, but promised to sue Konami for using his likeness without authorization and use the winnings to fund his research.

Of course this lawsuit is unlikely to go anywhere because according to a Belgian site for MGS, the doctor in the game bearing an uncanny resemblance to Canavero is actually Ian Moore, a UK-born actor based in Japan, who was definitely aware of the game, and was more than likely compensated for his appearance. That Moore and Canavero look so similar that they could be mistaken for brothers, surely wouldn't be Konami's concern according to the courts. Likewise, according to the gamers who spotted the similarity, MGS features a plot line about a surgeon performing a head transplant on Snake, but there's no official word on whether this is the case, just a teaser in which some fans concluded this is what they were glimpsing. Kojima, known for teasing his fans, has only doused the flames in kerosine with a tweet of headless Snake bodies widely open to interpretation, and saying that the game deals with "taboo" topics.

Here's my guess at what may be happening. One scenario is that Kojima was very aware of the controversial surgeon and is basically trolling the living hell out of Metal Gear Solid fans with all this teasing in which he winks, nudges, but never provides any real specifics, and wanted to do that from the start. The other possibility I see is very similar to it, but in which Kojima caught the TED talk by Canavero, made the connection between something important in his game, like say the question of giving Snake a robot body or whatnot, and decided to run with it to get free viral marketing done by game reporters. Finally, he could have changed a plot point in development and if there were no head transplants in MGS, there will be now. It wouldn't be the first time the web ceased on some coincidence, spun an elaborate conspiracy theory, and inspired some big changes. But the bottom line is that Kojima definitely knows how to market games and if even a little pop sci blog like this is talking about his latest creation, that's just proof of his talent…